Private Equity Diligence
TAM Validation & Market Mapping
Building the dataset
that didn't exist.
A private-equity deal team needed to size and understand a market where the existing estimates were inadequate for the decision in front of them. Rather than reconcile third-party figures, we built a census-style business universe from the ground up using geographic and business data.
To qualify that universe, we designed a custom call-center workflow operated by teams in Mexico, the Philippines and India, used to verify businesses and identify software usage. Recorded calls were transcribed and compared against moderator-entered answers as an additional layer of quality assurance — so the deal team could rely on the underlying responses, not just the summary.
Workflow
- Geographic Discovery
- Business Universe
- Shop Qualification
- International Fieldwork
- Recorded-Call QA
- Market Evidence
“The work was incredibly helpful — the clear communication and structured data cuts significantly accelerated our analysis and made the results easy to act on.”